Rebrand and packaging design for Maple Leaf Foods.
Maple Leaf is changing their products to be more natural. The identity needed an update to reflect this change.
We also gave the packaging a new, more natural, look and feel.
Agency: Sid Lee Toronto
ECDs: Jeffrey Da Silva, Tom Koukodimos
Design Director: Laura Stein
Designers: Alex Boland, Elliot Vredenburg, Laura Soper
Client: Maple Leaf Foods
© 2018 Laura Soper